Click Here: The Art and Science of Digital Marketing and Advertising

The ultimate guide to digital marketing and advertising – from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.

Growth is good. But how do you achieve growth for your business in the digital age?

Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service?
 
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex’s unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget – whether you are working for a global corporation or running your own start-up.

From understanding channels, to testing creative, to measuring incremental gains, Click Here is the book you need to read if you want to grow your business.

About the Author

Alex Schultz is CMO & VP of Analytics at Meta overseeing global marketing & analytics. He started his digital marketing career by founding the world’s largest paper airplane website, he then joined eBay in 2004, before moving to Meta in 2007. Named one of the world’s most influential CMOs in 2024 by Forbes, Schultz is widely credited for helping grow Meta’s user base to nearly 3.3 billion daily users globally. His work in the digital marketing sphere has largely influenced the way companies achieve growth in the digital age.