Collision Course
Author: Greimel, Hans; Sposato, William
ISBN: 9781647820473
RM165.00
Publisher,Harvard Business Review Press
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 368
This is the saga of what led to the Ghosn Shock and what was left in its wake. Ghosn spent two decades building a colossal partnership between Nissan and Renault that looked like a new model for a global business, but the alliance's shiny image fronted an unsteady, tense operation. Culture clashes, infighting among executives and engineers, dueling corporate traditions, and government maneuvering constantly threatened the venture.
