Consumption-Based Forecasting and Planning : Predicting Changing Demand Patterns in the New Digital Economy
Author: Chase, Charles W.
ISBN: 9781119809869
RM179.78
Publisher,John Wiley & Sons
Publication Date,
Format, Hardcover
Weight,
No. of Pages,
This book presents a new approach to forecasting for retailers and manufactures for demand planning that emphasizes why changing from a supply centric approach to a true demand (consumption-POS, syndicated scanner data) approach is required to be successful in the new digital economy. The current COVID-19 disruption has emphasized the need to change from tradition demand planning to consumption-based forecasting and planning with a renewed focus on the consumer, rather than only on supply. It will showcase short-term and mid-term demand sensing, with a focus on the disruptions being caused by the digital economy, and COVID-19.
