Contemporary Strategy Analysis, 9E
Author: Grant, Robert M.
ISBN: 9781119120834
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RM638.78
Publisher,John Wiley & Sons
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Format, Paperback
Weight, 420 g
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Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of stratey making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.