Contemporary Strategy Analysis Text Only

Robert M. Grant combines a highly accessible writingstyle with a concentration on the fundamentals of value creationand an emphasis on practicality in this leading strategy text.

In this new edition, he includes an even greater focus onstrategy implementation that reflects the needs of firms toreconcile scale economies with entrepreneurial flexibility,innovation with cost efficiency, and globalization with localresponsiveness. This edition also incorporates some of thekey strategic issues of today including: post-financial crisisadjustment, the continuing rise of China, India and Brazil, and theincreased emphasis on ethics and sustainability. Coverage isalso provided on strategy in not-for-profit organizations. An interactive e-Book is included with every new copy ofthis text, including case and author clips, quizzes and glossaryflashcards. Resources for instructors include aninstructor s manual, case teaching notes, test bank, teachingslides, case video clips and extra cases.