Copywriting Is... : 30-or-so Thoughts on Thinking like a Copywriter
Publisher,Harriman House
Publication Date,
Format, Paperback
Weight,
No. of Pages, 232
Copywriting is easy. Copywriting is hard. It's frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.
It's also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.
Now, he's gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he's accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
About the Authors
Andrew Boulton is a copywriter and lecturer in creative advertising. He has written for brands and agencies across the UK and far beyond (some very big ones, plenty of tiny ones) and writes a copywriting column for The Drum.
Giles Edwards is the founder of Gasp, the award-winning marketing agency that’s been “fearless and inventive” (The Drum) and hell-bent on making its clients more profitable for more than 10 years.
- Dimensions : 5.25 x 0.6 x 7.95 inches
