Corporate Explorer : How Corporations Beat Startups at the Innovation Game
Author: Binns, Andrew
ISBN: 9781119838326
RM98.78
Publisher,John Wiley
Publication Date,
Format, Hardcover
Weight,
No. of Pages,
Find this product in our store.
Shelf: Non-Fiction Books / Business Finance & Accounting / Entrepreneurship
Shelf: Non-Fiction Books / Business Finance & Accounting / Entrepreneurship
Kindly ask our staff if you cannot locate the shelf.
Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations.
Corporate Explorers are part entrepreneurs, using innovation disciplines to jump start cutting-edge ideas, and part change leaders, capable of creating support for investment. They see that corporations already own the ideas, resources, and-critically-the talent to build new ventures. Companies like Amazon, Microsoft, Bosch, LexisNexis, and Analog Devices enable managers to put these assets to use and gain an upper hand over startups that threaten to disrupt them.
Corporate Explorers are part entrepreneurs, using innovation disciplines to jump start cutting-edge ideas, and part change leaders, capable of creating support for investment. They see that corporations already own the ideas, resources, and-critically-the talent to build new ventures. Companies like Amazon, Microsoft, Bosch, LexisNexis, and Analog Devices enable managers to put these assets to use and gain an upper hand over startups that threaten to disrupt them.
