Creative Confidence: Unleashing the Creative Potential Within Us All

A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the ‘creative types'. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative.

In an entertaining and inspiring narrative that draws on countless stories from their work at IDEO, and with many of the world's top companies and design firms, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, allow us to think outside the box in terms of how we approach and solve problems.

‘Creative Confidence' is a book that will help each of us be more productive and successful in our lives and in our careers.

Staff Review:
How to tap on your latent creative potentials? You have lots of ideas hanging around in the limbo of your brainy head? Your ideas can't be channeled to your hand to be realized? If so, this is the book mostly to suit your situations. Ideal for students, creative people or non-creative people as well, who at some time facing a big creative block or in need to unleash creative potentials. Happy creative thinking!