Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

ISBN: 9780060517120
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RM59.90

This book has become the bible for bringing cutting-edge products to progressively larger markets and provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

 
Product Details

Publisher,Harper Uk
Publication Date,
Format, Paperback
Weight, 205 g
No. of Pages,

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