Cult Of We: Wework & Adam Neumann
Author: Brown, Eliot
ISBN: 9780593237137
RM89.95
Publisher,Random House US
Publication Date,
Format, Paperback
Weight,
No. of Pages, 446
WeWork would be worth $10 trillion, more than any other company in the world. It wasn't just an office space provider. It was a tech company--an AI startup, even. Its WeGrow schools and WeLive residences would revolutionize education and housing. One day, mused founder Adam Neumann, a Middle East peace accord would be signed in a WeWork. The company might help colonize Mars. And Neumann would become the world's first trillionaire.
This was the vision of Neumann and his primary cheerleader, SoftBank's Masayoshi Son. In hindsight, their ambition for the company, whose primary business was subletting desks in slickly designed offices, seems like madness. Why did so many intelligent people--from venture capitalists to Wall Street elite--fall for the hype? And how did WeWork go so wrong?
This was the vision of Neumann and his primary cheerleader, SoftBank's Masayoshi Son. In hindsight, their ambition for the company, whose primary business was subletting desks in slickly designed offices, seems like madness. Why did so many intelligent people--from venture capitalists to Wall Street elite--fall for the hype? And how did WeWork go so wrong?
