Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement - MPHOnline.com
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement - MPHOnline.com

Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement

Author: Kihn, Martin; O'Hara, Christopher B.
ISBN: 9781119790112
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RM89.78
Product Details

Publisher,John Wiley & Sons
Publication Date,
Format, Hardcover
Weight, 408.23 g
No. of Pages, 227

Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.

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T
Tiong Yong Keu
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement

This book addresses one of the most important marketing narratives of the decade, backed with fresh insights and brilliant ideas. Whether you are new to marketing or an expert, this is a must read for any digital marketer, CX or data professional!