Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
ISBN: 9781119790112
RM89.78
Publisher,John Wiley & Sons
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 227
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.
