Dark Social : Understanding the Darker Side of Work, Personality and Social Media
Author: Macrae, Ian
ISBN: 9781472983121
RM149.90
Publisher,Bloomsbury UK
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 288
Dark Social is an approachable and widely applicable guide to the dangers of social media, and the steps that can be taken by businesses to avoid any negative consequences as a result of social media activity. Despite these risks, social media should not be neglected - it has become a fundamental part of business literacy and is now an essential element of any successful marketing & PR campaign. Drawing upon illustrative case studies and organizational psychology, Dark Social is a timely and fascinating insight into the darker side of social media.
