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Deeply Responsible Business
Author: Jones, Geoffrey
ISBN: 9780674916531
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Title
RM293.54
Publisher,Harvard Univ Pr
Publication Date,
Format, Hardcover
Weight, 771.11 g
No. of Pages, 431
After years of maximizing profits, corporate social responsibility has entered the mainstream, but what does this really mean and what does it take to run a successful purpose-driven business? Harvard Business School's lead authority on socially responsible enterprises profiles fourteen business leaders, working across countries and in vastly different fields, from the nineteenth century to today, to showcase the challenges and upside to deeply responsible business--