Digital Customer Service : Transforming Customer Experience for an On-Screen World
Author: Delisi, Rick
ISBN: 9781119841906
RM107.78
Publisher,John Wiley
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 224
This book describes how the digital transformation of Customer Service at both an operational and cultural level is happening at some companies right now and customers love it. It's turning out to be easier, more cost-effective, and more personally rewarding than most would have expected--even within legacy companies that were founded 50 or 100 years ago. It provides leaders in Customer Service, Customer Experience, and other customer-facing functions with new tools, frameworks, and guidance that will help them serve their customers in ways that are fundamentally different. As people have become increasingly digital-first in the way they live, so must the companies who serve them.
