Publisher: Hodder Consumer
Weight: 420 g
Understand digital marketing fast, without cutting corners
An understanding of digital marketing is essential for anyone who wants to reach the growing online and mobile market for products and services. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the digital marketing expertise you will need to run successful mobile campaigns. The 'in a week' structure explains the essentials of digital marketing over just 7 days:
Sunday: Search Engine Optimisation
Monday: Social media marketing
Tuesday: Pay Per Click (PPC) marketing
Wednesday: Mobile marketing
Thursday: Email marketing
Friday: Free and paid-for publicity
Saturday: Building the ultimate sales website
At the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Digital Marketing In A Week an enjoyable and effective learning experience.
So what are you waiting for? Take the fast track to successful digital marketing!
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