Through powerful case studies of Moves the Needle's notable corporate clients like Intuit, General Mills, Proctor & Gamble, and more, Cooper demonstrates how, with the right tools, anyone can weather turmoil and protect future profits. Disruption Proof provides readers with detailed instructions on for progressing through four stages of implementation in order to embrace a new way of working company-wide, including how to:
* develop an understanding of customers and colleagues that lead to insights (empathy) * run tests to challenge assumptions (exploration) * leverage data and insights to breakthrough biases (evidence) * balance operational execution with learning (equilibrium) * manage behavior to match corporate values (ethics)
