Dude, That's My Car!

Dude, That's My Car! is a book about the Perodua Myvi, which include its past, present, its impact to the Malaysian market and a glimpse into its future. This book is written in a non-traditional manner as to better engage witht the younger generation.

The Perodua Myvi is one of the most prominent car models on the road today and this book explores how the idea for the car came up, why the car is different and where the name "Myvi" came from.

It also explores the automotive market conditions between the year 2000 and 2014 to better explain consumer preference and the shift in the automative market segmentation during that period.

This book documents the Myvi's launch in Mya, 2005 as well as includes a brief explanation on vehicle segmentation for better understanding of the industry.