Embedded Finance: When Payments Become An Experience
Author: Scarlett Sieber
ISBN: 9781119891055
RM98.78
Publisher,John Wiley
Publication Date,
Format, Hardcover
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Shelf: Non-Fiction Books / Business Finance & Accounting / Banks & Financial Institution
Shelf: Non-Fiction Books / Business Finance & Accounting / Banks & Financial Institution
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In Embedded Finance: When Payments Become An Experience, veteran growth strategists, entrepreneurs, and fintech disruptors Scarlett Sieber and Sophie Guibaud deliver a thought-provoking and page-turning discussion on the most impactful and exciting trend of fintech yet: embedded finance. In the book, you'll explore the past, present, and future of fintech, from how embedded finance is being leveraged today by industry heavyweights like Google and Amazon to supercharge their customers' experience to the offerings of smaller, niche players who stand poised to dominate their own corners of the market as their answer unmet customers' needs.
