Entrepreneurial DNA

ISBN: 9780071754514
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RM117.00
Product Details

Publisher,McGraw-Hill
Publication Date,
Format, Paperback
Weight, 420 g
No. of Pages,

Entrepreneurial DNA proves there are massive implications to how each individual is wired as an entrepreneur. It shatters the archaic notion that one-size-fits-all and allows each reader to discover their unique DNA. The book then delivers strategy across critical areas of business - customized to your DNA:

  • Finding, vetting and leading people who compliment your strengths and weaknesses
  • Where people with your DNA source their capital the easiest
  • The dramatic difference between the marketing plans for each DNA (and how frustrating it can be when implementing the wrong one)
  • Which business models will work for you - and which ones won't

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