Entrepreneurial DNA

Entrepreneurial DNA proves there are massive implications to how each individual is wired as an entrepreneur. It shatters the archaic notion that one-size-fits-all and allows each reader to discover their unique DNA. The book then delivers strategy across critical areas of business - customized to your DNA:

• Finding, vetting and leading people who compliment your strengths and weaknesses
• Where people with your DNA source their capital the easiest
• The dramatic difference between the marketing plans for each DNA (and how frustrating it can be when implementing the wrong one)
• Which business models will work for you - and which ones won't