Entrepreneurship 8ed

Name: Entrepreneurship 8ed
Brand: Mcgraw Hill
SKU: 9780071267687
Price: 281.0 MYR
Availability: OutOfStock

Author: Hisrich, Robert D

ISBN: 9780071267687

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RM281.00

Product Details

Publisher,Mcgraw Hill
Publication Date,
Format, Paperback
Weight, 420 g
No. of Pages,

The 8th Edition of "Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

Entrepreneurship 8ed

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