This is the practical guide that gives you the skills to succeed at selling. DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style. You can find out how to improve your sales skills through marketing, presenting your product and negotiating successfully. You'll discover how to research your market, target your audience and perfect your pitch. In a slim, portable format Essential Managers gives you a practical 'how-to' approach with step-by-step instructions, tips, checklists and 'ask yourself' features showing you how to focus your energy, manage change and make an impact. If you are keen to brush up on or enhance your sales skills, this is the guide for you.