Essentials Of Marketing 13ed
Author: Perreault
ISBN: 9780071317023
RM87.50
Publisher,Mcgraw Hill
Publication Date,
Format, Paperback
Weight,
No. of Pages,
This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
