Event Success: Maximizing The Business Impact Of In-Person, Virtual & Hybrid Experiences
Author: Alroy, Alon
ISBN: 9781119817154
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RM107.78
Publisher,John Wiley
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Format, Hardcover
Weight, 504 g
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Shelf: Non-Fiction Books / Business Finance & Accounting / Marketing Management
Shelf: Non-Fiction Books / Business Finance & Accounting / Marketing Management
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In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they've gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization's return on events.