Every Screen on the Planet: The Secret Story of TikTok
Publisher,Macmillan Business
Publication Date,
Format, Paperback
Weight,
No. of Pages, 352
Shelf: PROFESSIONAL BOOKS / BUSINESS & MANAGEMENT / CASES & READING
Kindly ask our staff if you cannot locate the shelf.
The global story of the world’s most controversial social media network and the struggle to control it.
TikTok boasts 1.6 billion active users worldwide and wields unprecedented power over our culture. Its crown jewel is the most addictive algorithm ever invented. As a result, it has become a political football all over the world.
In Every Screen on the Planet, Harvard-trained lawyer and investigative journalist Emily Baker-White charts TikTok’s rise – from its Chinese founders’ early ambitions to its emergence as the world’s most valuable startup. She examines its potential value as a surveillance and propaganda tool for strongmen and the huge controversy it has fostered, from India to Washington, DC.
