For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

Public relations is a crucial part of success for every person, brand, and business today—and using it effectively is key. In this updated and revised edition of For Immediate Release, Ronn Torossian, founder and CEO of 5W Public Relations, provides a candid insider’s take on how businesses and individuals can use a strategic mix of psychology, research, data, aesthetics, and digital and intuitive common sense to work with—and sometimes defend against—the media to create winning narratives and achieve positive public recognition and interest. Torossian explains how and why authentic PR and marketing is vital in a competitive and highly fractured marketplace, along with the astonishing results PR can accomplish when done right.

In today’s environment, filled with nonstop news cycles and where reporters, bloggers, citizen journalists, and others create news, shape opinions, and drive trends more quickly than ever, For Immediate Release makes a compelling case for PR’s value to Fortune 500 companies, executives, entrepreneurs, entertainers, politicians, and individuals.

We all have something to gain—and lose—when perception equals reality.

Torossian shows how to win positive media, become a thought leader, and:

• Frame debates and control conversations
• Capitalize on your strengths to make compelling arguments
• Build on great press and cultivate meaningful media relations
• Prevent or transform crisis situations
• Leverage the latest PR and marketing tactics to drive revenue
• Use PR and content to manage digital media and search engine results

For Immediate Release is an indispensable guide to help any size organization thrive in today’s hypercompetitive marketplace.

About the Authors

Ronn Torossian is the founder, president, and CEO of New York-based 5W Public Relations (www.5wpr.com). He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500, and Forbes 400. One of the foremost public relations experts in the US, Torossian’s work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies, and academic institutions.

Karen Kelly is a journalist, writer and editor.

Reviews

"For too long, the PR game has been under the control of a handful of old-club-boys until Torossian came on the scene and was able to accomplish as much, if not more than all of them. For Immediate Release is an insider's guide to how New York media works, but more importantly, how to work it, from someone who has had firsthand experience in doing so. Forget theory, this book takes you behind the scenes with real concrete examples of the new rules of social media and working with the power brokers that can build or destroy a brand." —Amir Korangy, Publisher of The Real Deal magazine

"My friend Ronn Torossian has written a great book. He speaks from firsthand experience as one of the most gifted PR professionals in the world. For Immediate Release is a must-read book.” —Jay Sekulow, Chief Counsel for the American Center for Law and Justice (ACLJ), and named one of the "25 Most Influential Evangelicals" in America by Time magazine

"Torossian's insights into the PR business were enormously helpful to me as an entrepreneur. With Ronn's help we grew a start up into the #1 spot on the Inc. 500 list of fastest growing companies in the US, and was able to take it public with greater than a billion dollar market cap. Ronn continues to help me today as a principal in the private equity business. For Immediate Release should be required reading for anyone in business, large or small." —David A. Steinberg, founder and CEO, CAIVIS Acquisition Corp

"I enjoyed reading this book so much. The foundation of so many of Ronn's game-changing observations and direction is something we all get: LOGIC. One
only needs to read, evaluate, and conclude, 'I couldn't have thought of that...' or 'That makes sense!'" —Paul Carlucci, publisher, New York Post

Dimensions: 15.24 x 1.75 x 22.86 cm