Framers (UK)
ISBN: 9780593182611
RM65.95
Publisher,Dutton
Publication Date,
Format, Paperback
Weight,
No. of Pages, 262
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Shelf: Non-Fiction Books / Business Finance & Accounting / General Management
Shelf: Non-Fiction Books / Business Finance & Accounting / General Management
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To frame is to make a mental model that enables us to make sense of new situations. Frames guide the decisions we make and the results we attain. People have long focused on traits like memory and reasoning, leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical function--and only humans can do it. This book is the first guide to mastering this human ability.
