Framers (US)
Author: Cukier, Kenneth
ISBN: 9780753555002
RM64.90
Publisher,Random House UK
Publication Date,
Format, Paperback
Weight,
No. of Pages, 272
The power of mental models to make better decisions.
We're often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decisions precisely because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future -- to meet this historical moment. Framers shows how.
About the Author
Kenneth Cukier is a Senior Editor at The Economist, and host of its weekly tech podcast. He is also an associate fellow at Saïd Business School at the University of Oxford, researching artificial intelligence. His TED Talk on AI and society has over 2 million views. Kenn was a foreign correspondent for two decades in Europe, Asia and America and a research fellow at Harvard's Kennedy School of Government. He serves on the board of Chatham House and is a member of the Council on Foreign Relations.
- Dimensions : 12.6 x 1.7 x 19.8 cm
