Free: The Past and Future of a Radical Price

In his revolution bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates thriving niche markets, allowing products and eager consumers to connect in a way that has never been possible before.

Now, in Free, he makes the compelling case that in many instances businesses can profit more form giving things away they can by charging for them. In our twenty-first-century economy, Free, is more than a promotional gimmick: It's a business strategy that is essential to a company's successful future.