Frenemies - The Epic Disruption of the Ad Business (and Everything Else)
Author: Auletta, Ken
ISBN: 9780735220867
RM91.95
Publisher,Penguin Press US
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 358
The "Annals of Communication" columnist and author of Googled presents an intimate and awareness-raising assessment of the changes buffeting the $2 trillion global advertising and marketing business as viewed by the industry's most powerful players.
