From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans
Author: Picoult, Jon
ISBN: 9781264258789
RM86.00
Publisher,McGraw-Hill
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Format, Hardcover
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Shelf: Non-Fiction Books / Business Finance & Accounting / Consumer Behaviors
Shelf: Non-Fiction Books / Business Finance & Accounting / Consumer Behaviors
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Stop satisfying your customers - and start impressing them - using the strategies of Apple, Costco, Disney, and other industry dominators.
If you're aspiring to satisfy your customers, then you're aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.
Renowned customer experience expert Jon Picoult takes you on a mesmerizing journey, showing how customer loyalty is as much about shaping people's memories as it is about shaping their experiences.
Through captivating stories and eye-opening studies, Picoult explains the 12 breakthrough, psychology-based strategies that successful companies use to impress customers - leading them to become obsessed with the business's products and services, and to encourage others to do the same.
If you're aspiring to satisfy your customers, then you're aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.
Renowned customer experience expert Jon Picoult takes you on a mesmerizing journey, showing how customer loyalty is as much about shaping people's memories as it is about shaping their experiences.
Through captivating stories and eye-opening studies, Picoult explains the 12 breakthrough, psychology-based strategies that successful companies use to impress customers - leading them to become obsessed with the business's products and services, and to encourage others to do the same.
