Get In The Game: How To Level Up Your Business With Gaming, Esports And Emerging Technologies
Author: Stringfield, Jonathan
ISBN: 9781119855361
RM98.78
Publisher,John Wiley
Publication Date,
Format, Hardcover
Weight,
No. of Pages,
In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games.
