Get-Real Selling: Your Personal Coach for REAL Sales Excellence

A fast-reading, short-chapter dose of the Real way to sell, putting customer success first and pushing for the highest professional performance possible. Four sections cover consultative selling, skills and tactics, secrets for professionalism and success with high level selling, and balancing life and work values On Purpose.-- Real/Not Real examples give salespeople hungry for growth pragmatic Dos and Don'ts - pithy wisdom from pros-- Hawk and Boland have been on-the-street salesmen, sales managers, sales VPs of large corporations and now consult and coach based on their phenomenal successes. Hawk speaks to 15-20,000 professionals/year-- Includes self-test, call preparation checklist, opportunity board, bibliography, executive summary"Not-Real" examples to help sellers spot and avoid unproductive, unprofessional patterns. Stresses success of customer is top priority. Short, 1-2 page chapters. Great airport book - and one-flight read."The secrets in this book guided me in successfully transforming a 600+ sales organization. The examples and insights are real world and can be put into action today and everyday."Ron Lamb, VP of Sales, Reynolds & Reynolds