Growing Business Innovation: Developing, Promoting and Protecting IP

Innovation is the lifeblood of a growing businesses. Traditionally it means "a new idea, device, technique or method," but increasingly it is now also referred to ideas that provide better solutions, meet the needs or even provide the answers to something not yet a problem.

This book address areas such as collaboration, challenges for large and small organizations, measuring innovation and getting a return on your investment. It provides answers to questions such as, can you teach innovation? What are the different types of business model for innovation?

Growing Business Innovation address areas such as collaboration, challenges for large and small organizations, measuring innovation and getting a return on your investment. No matter what stage, innovation needs nurturing and this book will act as an invaluable guide with support and advice from authors who are themselves innovators.

It provides answers to questions such as:

• Can you teach innovation?  
• What are the different types of business model for innovation?
• Are there support services?
• Challenges for businesses
• Collaborate and protecting your IP
• AI as a spur to innovation
• Adapting your business to new thoughts, products and processes
• Getting a return on your investment

About the Author

Jonathan Reuvid has originated and edited a series of similar practical investment guides to the UK, to a number of developing countries all the Central and Eastern European countries that became EU members in May 2004, to Morocco and, since 1994, an acclaimed series of guides to doing business with China. An Oxford MA, he was formerly an economist with the French national oil company, CFP, and later Director of European Operations for a US Fortune 500 manufacturing multinational before embarking on a second career on publishing. He has more than 35 published titles to his name.

Dimensions: 15.24 x 1.52 x 22.86 cm