Gut Feelings - The Intelligence of the Unconscious (Reprint)
Author: Gigerenzer, Gerd
ISBN: 9780143113768
RM49.50
Publisher,Penguin Group USA
Publication Date,
Format, Paperback
Weight,
No. of Pages, 280
An accessible discussion of the science behind Malcolm Gladwell's best-selling Blink by one of his researchers reveals the importance of intuition in decision-making, explaining how gut feelings occur as a result of unconscious mental processes that effectively function as practical information filters. Reprint.
