HBR's 10 Must Reads: On Strategy

Is your company spending too much time on strategy development-with too little to show for it?

• Distinguish your company from rivals
• Clarify what your company will-and won't-do
• Craft a vision for an uncertain future
• Create blue oceans of uncontested market space
• Use the Balanced Scorecard to measure your strategy
• Make priorities explicit
• Allocate resources early
• Clarify decision rights for faster decision making