Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business

What are the defining traits of great entrepreneurs? Three entrepreneurs and advisors-turnedventure capitalists delineate the traits in the title ("HSGL") as absolutely critical. In the book, the authors uncover the fact that no single archetype for entrepreneurial success exists and knowing your HSGL profile can improve your natural leadership style and improve your interactions with others. So are you heart-dominant, like chef Alice Waters or Starbucks' Howard Schultz? Smarts-dominant, like Jeff Bezos of Amazon? Guts-dominant, like Virgin's Richard Branson or Nelson Mandela? The book provides additional tools and inspiration to offer a digestible, practical, useful, and engaging read.