Weight: 420 g
You're not alone. According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service.
The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM marketing since social media and smartphones began revolutionizing the way we do business. In Highly Recommended, Rand reveals how customer recommendations in the digital space have radically transformed the way people buy-which means you need to come up with new methods to reach customers and improve your products.
Highly Recommended provides everything you need to seize the competitive edge and grow your company.
- Find out where and how your customers are talking about your brand
- Articulate your "Shareable Story" and get people talking
- Connect directly with your most influential customers
- Create compelling content to engage new customers
- Identify and neutralize negative commentary about your brand
- Build a true social business based on being the most highly recommended brand
With WOM success stories from Stew Leonard's, Red Robin, Frito-Lay, Kimberly-Clark, Amazon, and other industry leaders, Highly Recommended puts you on the fast track to taking control of the dialogue about your business that's already taking place.
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