Hospitality and Travel Marketing
Author: Morrison, Alastair M.
ISBN: 9781032274126
RM1,237.60
Publisher,Routledge
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 638
Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. This international, accessible and comprehensive whole industry textbook written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing--
