Publisher: Business Plus
Weight: 420 g
Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.
Former CEO and Executive Chairman, Eric Schmidt first thought with his experience and expertise as well as former SVP of Products, Jonathan Rosenberg's, they would turn Google into another successful company, little did they know that they had to relearn everything. A clean slate. Because Google is not just any company. It is different and very consumer-centrist. Google turns corporate world upside down, and inside out and it works. As top shot in the company, Eric reveals the inner working sanctrum of Google; hiring, goal setting, motivating, competing, and mentoring. Google encourage the employees the freedom to explore and recruits smart creatives.
Just a word of caution - The way Google works may not suitable for every company.
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