How Innovation Really Works

ISBN: 9781259860935
Checking local availability
RM139.00
Product Details

Publisher,MCGRAW HILL
Publication Date,
Format, Hardcover
Weight, 420 g
No. of Pages, 272

Find this product in our store.
Shelf: Professional Books / Business & Management

Kindly ask our staff if you cannot locate the shelf.

Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success?

Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn’t driving growth. If you’re like 95% of firms, you aren’t investing the right amount, and the productivity of your R&D has fallen dramatically over the past several years. That’s because there hasn’t been a universal, uniform, and reliable measure of R&D―until now.

First introduced in Anne Marie Knott’s influential Harvard Business Review article, RQTM (Research Quotient) is a revolutionary new tool that measures a company’s R&D capability―its ability to convert investment in R&D into products and services people want to buy or to reduce the cost of producing these. RQ not only tells companies how “smart” they are, it provides a guide for how much they should invest in R&D to ensure that investment will increase revenues, profits, and market value.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)