How Innovation Works
Author: Ridley, Matt
ISBN: 9780008339074
RM81.90
Publisher,HarperCollins Publishers
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Format, Paperback
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Shelf: Non-Fiction Books / Business Finance & Accounting / Business Biography / Company Profile
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Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike.
