How Market Leaders Grow Faster Than Their Markets

Could your business become a 'Summer Champion'?

Some industries are dominated by one market leader for many years. Carol Velthuis identifies these companies as 'Summer Champions', a reference to the natural seasoal cycle of business. In How Market Leaders Grow Faster Than Their Markets, she shows how business can stay in the summer of this cycle for as long as possible.

By analysing 40 global industries and determining the growth rates and market shares of 500 companies over a period of six years, Velthuis shows how 15 companies have emerged not just as global market leaders but also as having outgrown the market over the entire period.They concentrate on the long term, they have a deep understanding of their customers and their operations, they excel in both quality and cost, and they have strong, shared values. these are attributes that many companies, for example in the financial sector, have conspicuously lacked in recent years.