How Market Leaders Grow Faster Than Their Markets
Could your business become a 'Summer Champion'?
By analysing 40 global industries and determining the growth rates and market shares of 500 companies over a period of six years, Velthuis shows how 15 companies have emerged not just as global market leaders but also as having outgrown the market over the entire period.They concentrate on the long term, they have a deep understanding of their customers and their operations, they excel in both quality and cost, and they have strong, shared values. these are attributes that many companies, for example in the financial sector, have conspicuously lacked in recent years.
Publisher,MPH Group Publishing Sdn Bhd
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