How They Started in Tough Times
Author: Lester, David; Bishop, Beth
ISBN: 9789833832026
RM34.90
Publisher,Advantage Quest Pub.
Publication Date,
Format, Paperback
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How do you turn an idea into a sucessful business in tough times?
It seems like madness to start a business when consumer spending is tight and unemployment high. It's hard enough to start one at the best of times!
It seems like madness to start a business when consumer spending is tight and unemployment high. It's hard enough to start one at the best of times!
From Penguin to IBM, Moonpig to Mumsnet we reveal the fascinating journeys of how these business began, survived and thrived despite starting intough times. Showing how you too, can turn a good idea into a great business.
This third book in the best-selling 'How They Started series answers such questions as:
- Where did the idea come from?
- How much did it cost to set up?
- How did the recession affect them?
- How did they achieve success?
