How To Hook A Whale: Secrets Of Selling To The Ultra High Net Worth
Publisher,Marshall Cavendish
Publication Date,
Format, Hardcover
Weight, 420 g
No. of Pages,
What does it take to have billionaires and celebrities on your speed dial, party with high-rollers and be responsible for billions of dollars in annual revenue?
In this exciting tell-all, Marcus Lim, a seasoned marketer in VIP international casino sales, spills his secrets on how to wheel and deal with the super-rich. Running a casino may look like glitz and glamour on the outside, but you'll need to be a shrewd businessman, an astute mind-reader and an empathetic psychologist all rolled into one to ensure that all your ultra-high net worth – and ultra-demanding – customers are happy… and Marcus has that in spades.
Follow this no-holds-barred guide and win big at work – and in life!