HOW TO MARKET TO PEOPLE NOT LIKE YOU: KNOW IT OR BLOW IT RUL
Author: MCDOLAND,KELLY
ISBN: 9780470879009
RM89.77
Publisher,John Wiley & Sons Inc
Publication Date,
Format,
Weight,
No. of Pages, 218
Explains how to grow your business and increase profits by challenging the traditional marketing practice of demographics and instead focusing on customer values and targeting those who are different from your core audience.
