How We Choose: The Subtext of Life
Author: Iyengar, Sheena
ISBN: 9780446559447
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RM64.90
Publisher,Hachette Book Group
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Format, Paperback
Weight, 320 g
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The nationally recognized leading authority on choice exposes the surprising truths behind the decisions we make everyday, available in International C-Format. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? “No one asks better questions, or comes up with more intriguing answers.” – #1 New York Times Bestselling author Malcolm Gladwell