The only way to stay in business is with customers, and Jack Mitchell knows how to attract them, and how to keep them. He has a deceptively simple but winning approach to customer service - that a relationship is at the heart of every transaction. Jack's business philosophy is based on "hugs" - personal touches that impress and satisfy the customer, such as:
Having a "kids' corner" with TV, books, and treats Introducing customers to business contacts Letting your customer use your office to make a personal phone call And many more specific ideas to improve customer relationships This is a proven theory-hugging works! Complete with anecdotes that exemplify outstanding customer service, this book shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long-term revenues. At a time when customer service has become the difference between success and failure, this book shows how Jack's one-of-a-kind philosophy brings the results you're looking for.
