Hype : How Scammers, Grifters, Con Artists and Influencers are Taking Over the Internet - and Why We're Following
Author: Bluestone, Gabrielle
ISBN: 9780008438678
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RM86.95
Publisher,Harper Collins Uk
Publication Date,
Format, Paperback
Weight, 440 g
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We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London's top-rated restaurant that's little more than a backyard shed. These unsettling stories of today's viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen?