If Then : How One Data Company Invented the Future

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Paperback

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Product Details

Publisher: Hodder UK

ISBN: 9781529386172

Format: Paperback

Weight: 420 g

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Asrul shaffei
Before Big Data, there was just Data. This book takes us on a journey from Then to Now

Social science, predictive analysis, and big data are not new. Cambridge Analytica, Facebook, and Google are the *products* of a long history of the collection of data in an effort to explain and shape human behavior.

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