Influence is Your Superpower : How to Get What You Want Without Compromising Who You Ar
Author: Chance, Zoe
ISBN: 9781785042379
RM99.90
Publisher,Random House UK
Publication Date,
Format, Paperback
Weight,
No. of Pages,
Influence is a science and renowned Yale professor Zoe Chance will help you master it in this fascinating book. Drawing on the latest behavioural research, entertaining real-life stories and the skills she teaches on her sell-out Yale University MBA course, Zoe Chance unpacks what influence is and how we are persuaded before setting out a series of powerful skills you can adopt to master the art of persuasion and influence. Her techniques include the Magic Question, Powerful Listening, the What Would It Take Question and Building Support. She also looks at how to use influence for maximum positive impact in the world - and how to defend yourself against the 'dark arts' of persuasion by other less scrupulous individuals or institutions.
